European Funds

Project number: POIR.03.03.03-28-0019/19

"Activities increasing the recognition of the YOU by Tokarska brand on foreign markets."

Objectives and effects of the project implementation:

The aim of the project for the YOU by Tokarska brand is to increase the recognition and competitiveness of the company through the internationalization of activities. The implementation of promotional activities will strengthen the position of the Beneficiary on the international market. All planned activities are aimed at acquiring potential business partners and recipients of the offered products. Further expansion into foreign markets will allow to increase sales and open new distribution directions. It will also have a positive impact on the promotion of the Polish fashion industry and the Polish Economy Brand

Project value: 348 800,00 PLN

The amount of the European Funds contribution to the implemented project: 296 480,00 PLN

Project number: POIR.03.03.03-28-0016/20

"Promotion of the brand You by Tokarska in the international area." 

Objectives and effects of the project implementation:

The aim of this project is to intensify activities related to internationalization, including increasing awareness of the product brand, acquiring new contractors, and building substructures for long-term business relationships. The measurable effect of the activities carried out will be the achievement of the target value of revenues from the sale of products for export and signing contracts with foreign contractors. Activities covered by the project included in the company's long-term development strategy are aimed at strengthening the position on foreign markets and strengthening the product brand perceived through the prism of its high quality and uniqueness. 

Project value: 352 600,00 PLN

The amount of the European Funds contribution to the implemented project: 299 710,00 PLN

Project number POIR.03.03.03-28-0008 / 21

"Development of the YOU BY TOKARSKA brand in the international arena thanks to participation in the promotion program related to EXPO 2020."

Objectives and effects of the project implementation:

The aim of the project is to intensify the internationalization of operations in the Persian Gulf markets. The implementation of activities included in the material and financial schedule of the project is to foster the establishment of new business contacts and increase the spectrum of conducted activities. The effect of the implemented activities is to materialize the target values of the result indicators assumed in the project, correlated with the generation of revenues from sales for export of products being the subject of the project and the signing of business contracts.

Project value: PLN 319,800.00
The amount of the European Funds contribution to the project being implemented: PLN 271 830.00